Corporate Governance


Eddie Geller

Executive Chairman & Chief Executive Officer


Mr Geller has been an entrepreneur in the technology and internet sectors since 1994. He founded his first company in 1995 and then in 1999 was the founder/CEO of Unique World. He grew Unique World to a prosperous software and management consulting business with just under 100 staff, and then successfully exited to a large US company in 2011.

Then in 2012, he met the founders (Mr Stephen O’Young and Ms Sarah-Jane Kurtini) of the Company and fell in love with the problems they were solving. Since 2013, Mr Geller took on the CEO role, driving the organisational strategy, sales and partnerships globally.

Mr Geller, who is originally from Sydney, Australia, now resides in New York with his wife and 4 boys, having moved in late 2014.

Mr Geller is currently a director of LayPay Pty Ltd, Billsumo Pty Ltd and was previously a director of Unique World Pty Ltd.

Stephen O'Young

Executive Director & Chief Technology Officer


Mr O’Young spent 15 years of his professional life creating software and architecting enterprise systems for large companies like Allianz, Suncorp and IAG. Then in 2012 he left the corporate world to found the Company. His experience in building world class, secure applications enabled him to be the chief architect of Tinybeans. With Mr O’Young’s experience in designing enterprise platforms in large financial organisations, he has been able to architect the Tinybeans platform with the same levels of robustness, stability and security.

Mr O’Young drives the innovation across the product platform and is striving to build out the platform for families that will ensure that Tinybeans is a household brand everywhere.

Mr O’Young holds a Bachelor of Engineering degree from the University of New South Wales.

Kim Heras

Non-Executive Director


Mr Heras is the co-founder of 25fifteen, a Sydney-based startup studio and corporate venturing firm founded by successful tech entrepreneurs and industry veterans.

He is also co-founder and Chairman of TechSydney, the industry group for Startups in Sydney, founder of the Sydney Tech Startup Meetup and a member of ASIC’s Digital Finance Advisory Committee.

Previously Mr Heras was the Managing Director of PushStart, a Sydney-based startup accelerator that counts Tinybeans as one of its investees and a Director of Fishburners, a not-forprofit co-working space that is Australia's largest community of highly scalable tech startups.

Mr Heras was also Commercial Manager at Ensyst, an IT Services firm acquired by Optus Business in 2014 and Country Manager at MyHeritage, the world’s leading genealogy and family history site.

Mr Heras holds a Bachelor of Laws (Hons) and a Master of Commerce (Hons) from the University of Sydney.

Key management team

Sarah-Jane Kurtini

Head of Marketing


Ms Kurtini spent the first 13 years of her career working in the media and agency industries, first as a media planner and then as an account director in London’s first full-service content agency, where she worked with brands like Sainsbury’s and The Guardian and to tell their stories to consumers.

After moving to Sydney with her young family, Ms Kurtini devised the social media strategy for family-focused brands for GSK and Unilever.

With her brand and digital marketing experience, she co-founded the Company with Mr O’Young and drives the messaging, content and marketing strategies across the company and its products.

Ms Kurtini holds a Bachelor of Arts degree in English and Philosophy from the University of Manchester.

Jesse Richards

Head of Product


Jesse has worked at the intersection of product, design, and user experience in New York's startup scene for the past two decades. He has led the product teams at IAC startup, a social network for families, and at Offerpop (now Wyng), which drives technology for social marketing campaigns. Before that, he worked in product for local group engine Meetup, and leading UX for the health industry startup Vitals.

Most recently, Jesse led the product team at Grovo in an intensive 6-month research project into the nature of workplace learning, which led to a wholly new product direction for the company. He managed the implementation of the new product and, to correlate with its release, led the design team to launch a new rebrand for the company.

In 2010 Jesse published The Secret Peace, a nonfiction study of the long-term positive trend of world events, researched with over 4,000 sources. He's currently working on two additional books. Jesse is also a member of Mensa and a professional artist, leading the world's largest art meetup with 6,000 members in NYC.

As Head of Product at Tinybeans, Jesse guides the research and strategy of what features and updates get built, and works on ways to bring Tinybeans to millions more families around the world.

Maria (Bing) Centino

Head of Finance


Mrs Centino has over 20 years of experience in audit, accounting and finance functions in both SME and large companies like Intel, AIG and Jacobs. She has been instrumental in driving and implementing Finance business process improvements, and system changes and upgrades in these companies, while ensuring regulations compliance. She brings her skills and experience in Tinybeans, running the Finance operations smoothly.

Mrs Centino graduated from De La Salle University (Manila, Philippines) with Bachelor of Arts major in Economics and Bachelor of Commerce major in Accountancy. She is a qualified member of CPA Philippines and CPA Australia.

Ula Mikus

Head of Talent and Happiness


Apart from being a consultant for BMW North America, Ula has held strategic roles in Human Resources working for Fortune 500 companies like ZARA US and FedEx. She designed and implemented a number of training and development programs to increase stress resilience, focus and success at workplace.

Her work, developing HR & Company Culture initiatives helped to create a positive work environment across the organizations she worked with.

Prior to joining Tinybeans, Ula co-founded Happiness Academy, a business for Organizational Development & Coaching where she had the opportunity to become a guest speaker at Yale University on Happiness & Wellbeing at Workplace topic, and a Contributing Writer for Thrive Global.

Ula got her MBA degree from Cotrugli Business School in 2013 where she got the exposure to startups and building teams.

She joined Tinybeans for their vision of becoming the largest private network for parents, making sure the company culture supports the business goals.

Grady Edelstein

Head of Brand Partnerships


Grady spent the first 14 years of her career in fashion/beauty media, telling the stories of iconic brands through the lens of cultural relevance to resonate with clients big, small, mass and luxury.

Additionally, she has over a decade of experience using qualitative and quantitative research methods to define brand strategy, inform business pitches and measure client success.

Most recently at Glamour and Marie Claire, her work contributed to the success that earned the brands industry recognition on the Adweek Hot List and Advertising Age A-List. Grady holds a Bachelor of Arts degree in Quantitative Economics and International Relations from Tufts University.